I'm gonna preface this rant by saying this...if you think my last rant touched a couple nerves, this rant is gonna smush them to bits. Strap yourself in cuz it's about to get real! Shade in 5 4 3 2....
A candle buddy of mine left a comment on my last rant which brought up something that annoys me to no everluvin' end!
If you're on social media (especially Instagram) and follow/interact with other BBW addicts, then I'm positive you've heard someone at some point say something like....
"Omg...this candle is sooooo cute! I'm so in love with the packaging! That label is so gorgeous and omg, that lid is soooo pretty! And I am LOVE with the wax color! I don't care what the candle smells like, all care I care about is the packaging! I'm only buying this candle for the packaging!"
.... bitch, what?!
...you don't care what the candle smells like?!
...you're only buying this candle because the packaging?!
Jesus take the wheel?!!!
I sweartagawd, at least one person (almost always a lady) says this on Instagram on a daily basis...I just wanna reach into phone and grab one these tricks's throat and choke them til their eyes pop out! Part of me wants to make a shady comment but these types of comments appear so regularly and with such frequency, I'd run out of time and patience. All I can do is facepalm myself and hope my eyes don't roll out of their sockets.
I mean seriously...what is the point of buying a candle that you don't like? You don't care how it smells and you don't care if burns like crap or not and you don't care if it's a repackage ...all you care about is the lid and label...
KINDLY GET THE F*** OUTTA HERE WITH THAT NONSENSE!
And to all of you Don't have a clue Sues and Don't really care Claires saying this stupid ish on social media...y'all are the reason BBW is the way it is now!
Back in the day, (pre-2013) things were a lot simpler - the labels were simple (some didn't even use pictures very early on), the tumbler glasses were clear and uncolored and the lids were silver or gold with no extreme adornment besides the WB or BBW name stamp. The only thing that truly mattered was the fragrance. And scent-wise, there was definitely an emphasis on creating new and unique blends and fans, particularly in fall and winter, looked forward to returning favs alongside completely new blends with very few repackages....my how things change!
Then in 2014 things started to change for the worse; we were starting to get more and more repackages and over time creativity and marketing seemed to focus less on the scents themselves and more on the packaging. And now the candles look so gimmicky - glitter and sparkles and embossment and colored glass and infantile cartoons to grab basic bitches' attentions. Meanwhile the scents are either repackages of scents no one asked for or they're cupcaked/marshmallowed/coconutted to death or they straight up stank or they're so light the scent is practically nonexistent! A definite case of gilding the lily!
And here's why I blame yall hoes....because of yall, no thought is put in their candles anymore! Why should BBW care what their scents smell like since y'all basic asses don't care what they smell like? Why should BBW waste their time, energy and money making new scents or even bringing back old scents when y'all will buy anything as long as it looks cute? They rerelease basic scents, repackage basic scents and create basic scents continuing to play it safe only to make y'all happy! They cater to y'alls incessant borderline infantile need for their candles to be cute! And they raise the prices and offer craptastic sales because they know you tricks are gonna buy them anyway because they're cute!
I'm gonna say this now and I want it to be perfectly clear...
BUYING CANDLES ONLY BECAUSE OF THE LID AND LABEL AND THE WAX COLOR IS BOTH STUPID AND A WASTE OF MONEY!!!!!
Take y'all cutesy-lovin happy asses over to Target or Marshalls or TJMaxx or Homegoods and buy cheap ass candles there and leave BBW to the true fragrance fans - people who actually gives a **** about how a candle smells or burns and not how it looks!