NEWNESS UPDATE: Personalized Candles ~The WTF-ery Continues...

I don't know what exactly is going with BBW these past couple months. I dunno if the marketing execs are doing shots of bongwater in betweens Breaking Bad meth during lunch..or clueless interns have taken over the marketing dept a la "Lord of the Flies"... or they're taking a page from "The Producers" and are purposely coming out with scents and collections so bizarre and nonsensical that folks wont buy and they can go bankrupt,,or maybe theyve heard whispers in the wind of future competition and have folded in the towel. Whatever the reason is, one thing rings true - BBW no longer cares!

Just when you thought this spring could not possibly get anymore worse, BBW says "hold my beer"
Case in point, coming soon to the BBW...the "personalized" collection

So they are candles with simple "personalized" greetings on the label, some have metallic labels with Arial font (what is the obsession with basic Microsoft word fonts lately) while others have a blackboard appearance with the greeting written in cursive. The idea is hat you can give these personalized candles as gifts to friends or coworkers or relatives (ie mothers) like a card or something personalized to put in a gift bag or basket. In theory, this is a cute idea but, as is always the case with BBW, the execution leaves a lot to be desired. But the packaging is not the problem, its the bizarre choices of scents. And of course you already know they're ALL repackages..repackages of scents that are already in stores or will be in stores soon/still testing

Happily Ever After - Watery White Petals, Refreshing Bergamot, Cedarwood (this one is throwing me for a loop...Bergamot Waters maybe? Orange Blosoom &Driftwood/Coastal Oak & Seasalt)

XOXO - Fresh Mandarin, Cool Waters, Lavender Woods (same exact notes as the test summer scent Seaside Mist)

Dream Big - Vanilla Musk, Orchids, Toasted Coconut (can you say Tiki Beach!)

I Love YouCactus Flower Petal, Sun-Kissed Coconut, Fresh Sparkling Lemon (straightup Cactus Blossom)

Thank You - Coastal breezes, Citrus Sea Spray, Island Flowers, Sundrenched Wood (Blue Ocean Waves all the way)

Hello Sunshine -  Sorrento Lemons, Cane Sugar, Lemon Zest (Limoncello, yawn)

Congrats! - Succulent White Peach, Sparkling Prosecco, Sweet Orange (yay, Peach Bellini...again..for the umpteenth time)

And now, for the most bizarre, random, face-palm-iest, head-scratch-iest, wtf-est one of them all. So we have a candle for Mother's day, which BBW has not had the best track record. First we had Sparkling Icicles (cuz what mother doesn't want cologne) then Tokyo Petals (Mama-san Day in Japan) and then First Bloom (ok, that's not so bad). This year's Mother's day candle...SMH that's all I can

I  ❤ MOM - Southern Pecans, Sparkling Cinnamon Sugar, Warm Caramel (yes indeed yall, this lil ol candle is a repackage of Pumpkin Pecan Waffles/Pecan Praline Cobbler/Candied Pecans because apparently everyone's mom is Paula Deen)

This would've been a perfect occasion to bring back Pink Petal Teacakes as everyone is still begging for it's return and has been a rumored Mother's day candle candidate since it's debut. But nope, yall with Pecan Praline Cobbler. I can't with yall BBW.

This weird ass collection is supposed to be in stores May 1; for pics, head on over to Lifeinsidethepage
  

Another bizarre collection has mysteriously appeared on Evilbay recently. It's yet another hodgepodge collection of randomly thrown together scents with no rhyme or reason. The labels are watercolor paintings of blue in various designs, very antique looking. So far there is only 2 "new" scents

Honey VanillaRich Vanilla, Warm Tonka Bean, Wildflower Honey (this has to be Tangerine & Honey or Sweet Honey Bee)

Fresh Mint & Coconut - (I've heard it smells like Copper Coconut and Mineral Springs...blegghhh) 

There's also a Bowties & Bourbon candle in this collection. Also pics of room sprays for this collection have popped up on social media, one of which is Wild Sage & Aloe so it's safe to assume there will be candle for that as well.

NEWNESS UPDATE: Coast to Coast and Times New Roman Candles

Social media has been set ablaze with news of testing summer candles; the excitement, intrigue and, in some cases, head-scratching puzzlement is palpable. So we got a taste of what was to come thanks to Touchthefiretwice having one of said candles in his store which prompted him to make a grand return from his hiatus to do a video. But IG'ers @duchessofwax and @lilnitemakeup broke the internet (not really) with pics of the entire collection in their testing glory.

So the first collection that is testing is the "Coast to Coast" collection; it basically has a..well..coastal, beachy, chillin in your beachhouse/timeshare, watching the tide and listening to the waves type of vibe. The candles has Coastal Cool/Southwest frosted glass with various blue and teal and tan colors to match the beach/coast/aquatic theme with beach inspired stock image labels; the overall look is impressive. The scents on the other hand, not so much. New scents include...


  • Seaside Mist - Fresh Mandarin, Bright Seaspray, Coastal Lavender (this sounds suspiciously like Black Pepper Bergamot, I'm hoping it isn't even though I do love that scent)
  • Coastal Jasmine - Soft Jasmine Blooms, Lush Dewdrops, Sheer Musk (My money is on this being White Jasmine currently in the French collection...which will probably replace White Gardenia as the new white floral scent we'll see in every collection 
  • Beach Sage & Mint - Vibrant Mint Sprigs, Coastal Sage, Crisp Bergamot (this could be new...but probably not. The only thing I could think of is maybe Sand & Sea, a WB exclusive in the Ciao Italy collection. It could also be Pacific Coast Highway aka Winter Sun. However, with BBW's current trend of mixing in seasonal scents where they don't belong, I wouldn't all be surprised if this is Winter Mint & Spruce)


Returning scents include Mango Shores, Midnight Blue Citrus, Turquoise Waters and Salted Vanilla


And the secondly collection...oh boy

It's just all over the friggin place

The theme is all kinds of higgledy-piggledy, summer activities all thrown into one collection - hangin out the beach, chillin on a boat, strollin down the boardwalk, camping in the woods...again, all over the place!

And the look...this collection is by far the worst looking collection I have ever seen. Basic and cheap would be putting it mildly and would also be too kind of a description. The labels literally look like someone in marketing department told their unpaid intern to whip up something quick who took stock images off Google and made labels via the most basic version of Photoshop. And 3 words - TIMES NEW ROMAN. Unless you're writing a high school/college essay (or a blogpost lol), no one uses Times New Roman! And no self-respecting designer with education and experience would use that font on a label they're designing. All of this would be easy to overlook if the scents were knock you out rock your world blow your mind amazing and nosegasmic...yeah no, not even! The scent choices are again all over the place with the most corniest lamest taglines and names. New scents are...


  • SURF'S UP ~ Coconut Waves (Ride the waves and go with the flow) Sea-salted Citrus, Lush Coconut, Sunlit Waves (I heard thru the grapevine that this is new)
  • OCEAN THERAPY ~ Ocean Mist & Citrus (Live in the sunshine, Swim in the sea) - White-capped Waves, Bright Pomelo Zest, Sun-bleached Woods (this is note for note for Waterfall Oasis in the animal skin collection)
  • BEACH GLOW ~ Salted Oak Bonfire (I'm ready for soft summer nights and beach bonfires) - Wave-washed Oak, Glowing Embers, Sea Spray (sadly this isn't Summer Bonfire)
  • SWEET SUNSET ~ Orange Creamsicle (Treat yourself to the sweetness of summer ) - Bright Tangerine, Sunny Yellow Zest, Iced Vanilla (very similar to Sunny Coconut but not a direct repackage)


Returning scents include  

  • COOL OFF ~ Watermelon Lemonade "The sun and the sand and a drink in my hand (of course this crap was gonna be in this collection)
  • SHADE OF SUMMER ~ Suntan "All I need is sun and a little bit of paradise"
  • SUMMER BOARDWALK ~ Salted Caramel Popcorn "Buy the ticket, take the ride"
  • SAIL AWAY ~ Oceanside  "Something beautiful is on the horizon"
And now the final scent in this collection, it's odd and wtf-y and it won't make sense to you at all

  • GREAT OUTDOORS ~ Fresh Balsam "Adventure awaits, Let's go camping!"
Yes you read that right...FRESH BALSAM! It's now a summer scent! 

WALK 'N' SNIFF: French Candles

So over the weekend, the bf and I were running errands. At some point we to had to go the mall to pick up a few things and since were there, we stopped inside WB. This worked out great cuz I finally got to sniff all of the French candles, which I feel like I was the only person on the planet that hadn't sniffed them yet (plus for whatever reason, it seems this collection is a WB exclusive so no trips to the local easier to get to BBWs for me). So yeah I was already unimpressed with both sets of French candles and sniffing them left me even mpre unimpressed; I walked out of the store empty handed. On the review...

Merci Paris - this candle is one of the strangest candles I've ever smelled and one of the few candles that left me utterly perplexed as I couldn't really pinpoint any of the mentioned notes. Its sweet and creamy but I can't say that I smell vanilla. There is a vaguely powdery white floral note but I don't know if it's jasmine. And there is a dark fruity phenolic note lurking in the background but I don't know if it's blackcurrant. All I can say about this scent is that it smells like a very generic bodycare for women; I've heard people online mention Victoria Secret when referencing this candle so there ya go.

Paris Cafe - this seems to be the runaway hit of this collection as everyone is going nuts over and posting pics of it on social media...and I don't know why, I sincerely don't get the hype. Honestly, I thought it's smelled gross. Everyone on IG is all like "OMG, it's smells like Starbucks"..yeah, I'll give em that; it does smells like aroma of stale burnt coffee grounds that lingers in the air at Starbucks so A for accuracy I guess. There is an authentic coffee note, probably the most authentic coffee note that I've every smelled (so yes, this is new and NOT Espresso Bar as some people on social media have been saying). But here's what ruins it for me - the "brioche" (BREE-OSH not BREE-OH-SHAY) note. There is a bready/bakery aspect but whatever fragrance oil compound they used to make said brioche note adds a salty element that almost enhances the bitterness of the coffee note. And in the background, there's a hidden unmentioned almond note that sneaks up on you and boops you on the nose. I think I would prefer if this was two separate scents as opposed to mashing the two together. As a whole, it just smells like leftover stale coffee in/from Starbucks that someone dunked an almond croissant or biscotti into so there are bready detritus in it

White Peach - I don't really know what peach has to do with France but ok. So this was the one I was the most indifferent to but it ended up being the only one I liked..but not enough to buy it. So this is basically a repackage with a twist of Georgia Peach from the Hit Refresh collection..which does not smell like the Georgia/Market Peach of old. It's more bright and juicy with a Peach Bellini type tartness. I say repackage with a twist cuz I did notice a small difference between this and Georgia Peach. I could just be my nose playing tricks on me but in the background I smelled a very sweet white/moscato grape juice note that kinda gave the blend a tannic white wine kind of vibe. That should've been the main note with peach in the background and marketed as a white wine/champagne scent. Anyway, this scent is pleasant but not very exciting and kinda unnecessary.

St Tropez Shore - as mysterious and enigmatic as this scent was in the beginning, it sure didn't live up to the hype. Like White Peach, it's a pleasant scent but not at all necessary. First of all, the candle is soooo friggin light that you have put in the candle practically up your nose to get any fragrance so you already know you're gonna smell practically nothing once it's lit. And the scent itself is kinda blah. It basically smells like if you put the two versions of Suntan together; you get the floral powderiness from Suntan/Beachside and a bright pop of citrus from Suntan/Poolside. It's not a repackage but very similar; it's a summery beachy mature/matronly smelling suntan oil type scent. The notes are kinda bs; like Merci Paris, I couldn't really pinpoint the notes. The coconut is soooo faint to the point of being nearly non-existent. I get floral but I'm hardpressed to say that it's lily. And I get a citrus but I don't know if it's bergamot; if it is, it's different from the usual bergamot oil used in other scents. And there's an unexplained unmentioned wateriness, like a sea air/seawater note so perhaps a bit of ozone and/or cucumber/melon. Again, this is pleasant but not exciting. If you are interested in this scent, I would recommend getting the wf bulb and not the candle.

White Jasmine - oh boy, this sucker is INTENSE. Like Rainforest/White Gardenia-esque punch you in the nose and Riverdance on your sinuses intense. The smell is pretty straight forward, just straight up jasmine with a hint of orange blossom and musk. If you like super heady powdery perfumey indolic white floral scents a la White Gardenia, this bud's for you

Creme Caramel - scents like this truly pisses me off. I do not know what is going with BBW lately with throwing in seasonal scents in seasons where they don't belong - we had Bergamot Waters and Midnight Citrus and Shit Cinnamon Poopkin for winter, we had Leaves and Fresh Balsam with a twist in spring and now this crap. So yes, this ladies and gentlemen is..wait for it...PUMPKIN CARAMEL LATTE! I knew it as soon as I smelled it...WTF?! WTF is this scent doing in late spring heading towards summer?! Even if it was PCL, wtf does caramel have to do with the French Riviera?! I mean maybe it would've worked if you repackaged Twisted Caramel Gelato from Poptails...or Lavender Caramel/Macaron from the Slatkin days, maybe. But Pumpkin f***in Caramel f***in Latte. I can't, I just cant and I won't! Kindly GTFOH with this nonsense BBW!

  

CANDLE SPOTLIGHT: Lavender Coconut


Products: candle   
Area used in: bathroom
Time Period: whenever, off and on

So when I first heard about this scent when it was testing, I thought to myself "wtf?!"

Lavender and coconut?!!

As you know I have an intense dislike of most coconut scents and combining it with lavender of all things I thought was both lazy and bizarre. But I did some research online and found that lavender/coconut blends are a things common in aromatherapy based bodycare. so in the spirit of keeping an open mind, I gave it a sniff and found myself really genuinely enjoying; even my bf liked it! Once there was a sale, I picked one up to try and I must say, I'm glad I did.

So the performance was A+. The wicks, despite being skinny, stayed lit with tunneling/canyoning. Tall dancing flames, deep even wax pool, gorgeous to watch burn, so much ambiance. And it has that "warm blanket" throw that I absolutely love! The throw is medium-strong, definitely a bathroom/boudoir kind scent.

So right off the bat LC is NOT Paris ~ Lavender Macaron nor is it the legendary Lavender Marshmallow. It's similar and is like a cousin to those two. But it is an entirely new scent. That said, despite being new, it honestly isn't very exciting. Scent-wise it's very straight-forward/meat&potatoes...a little too straight-forward/meat&potatoes. It's just lavender and coconut...that's it. The lavender is astringent and herbal, think French Lavender. And the coconut isn't as obnoxious is it usually is; it smells more like the shaved coconut meat as opposed to coconut milk or cream. That said, it does come off a little bodycare-ish, like a soap or shampoo; it kinda reminds me of the coconut note in Mango Coconut Cooler/Tropical Tango. And there is a hint of vanilla, maybe even tonka bean as well. And maybe some sandalwood as the base which adds to the creaminess of the blend. Think French Lavender mixed with Lavender Vanilla mixed with Mahogany Coconut and that  is essentially LC.

Overall, LC is just ok; it's not groundbreaking - it didnt reinvent the wheel nor is it worth throwin a parade over. It's pleasant and guest friendly but not stock-up-able; I'm probably not gonna buy another..and that says a lot as I'm a die hard lavender lover. It's just odd and hard to place- it's sweet but it's not bakery a la macaroon, it's not exactly aromatherapy nor is it tropical. And like its WB core brethren Black Tea Rose, it was marketed all kinds of wrong; just haphazardly thrown into the WB core collection with no thought or reason. And with a very blah sounding name. Perhaps if it was in the Spa Day collection and collection with a similar vibe and called "Spa Day" or "Beach Resort" or something to that extent. Or if it were a little sweeter, it could've been marketed as a confectionery - "Lavender Macaroons". I do wish more thought was put into this scent as it is new. At any rate, I do think this worth trying. It's a perfect dip your toe into the water scent for those who are anti-lavender. And if you enjoy scents like Lavender Macaron or Peace or Lavender Vanilla, LC is definitely a member of that family. I don't think it's hoardworthy though; like me, you're gonna find yourself most likely being satisfied with only one.  

ON THE FENCE: Black Tea Rose 2.0


Products: candle  and wf bulb  
Area used in: bedroom
Time Period: end of February - mid April

I feel like I haven't​ done a proper candle review in ages. I know it's super late and most have moved on but hey better late than never.  And since I already talked in depth about this candle already, I'll spare you the details and just get down to the nitty-gritty.

So the performance was giving me LIFE! The wicks, despite being skinny, produced mushroom tops and didn't curl. The flames stayed high and dancing their fiery little butts off. And the throw...man oh man that throw; I hadn't had  a throw this strong and intense in a really long time. Open the door and expect the get body-slammed by the throw. This is one of the few times I've ever had to blow a candle out because it was too intense. Even the wf bulb was strong; I have NEVER experienced a wf this potent before. All of this would be great If I wasn't so on the fence about the scent itself.

So on cold throw, I was lovin it! Smooth, rich, sensual, elegant! And I got all the notes and then some and they were all balanced. After burning it however, it was a different story. As you burn it, that cedar note becomes more and prominent to the point that it's pretty much all you smelled..and truth be told I'm not a huge fan of cedar-heavy scents. the rose and tea leaves...byebye. Maybe a tinge, a hint of black pepper. And there were times where the other notes would pop up for a visit and the scent would waver between smelling manly and matronly; the wf in particular after awhile became a little too madame-ish for my taste. 

So you may wonder what was the difference between this and the elusive and mysterious black test version....



On cold sniff, there really isn't that much of a difference - a little dryer perhaps, the other notes pushed down. I haven't burned mine so I can't say if there's a difference post burn...though a few folks have said there is a huge difference in terms of strength and balance. Having burned the grey nationwide version, I can totally see that. I do wish they would've released the black version nationwide; the cold throw is sooooo much better and based on pics I've seen of folks burning it, it is gorgeous, ambience out the wazoo! The grey version, not so much. It was an extremely stupid decision to scrap the black tumbler just so friggin Mahogany Stankwood High Intensity could have it. 

Anyway, in conclusion, I just don't know what to think about this. On the one hand, I'm totally here for the newness factor which is quite rare nowadays and I do appreciate it's complexity and uniqueness. However, after burning it, I'm the fence wavering between liking and disliking it.  For anyone remotely interested in this scent and is to keep an open mind and approach it without any expectations cuz it will throw you for a loop


RANT OF THE DAY: So Ya Wanna Be a Candle Reviewer?

When I first started reviewing, reviewing itself kinda hit it's peak of popularity but even then there were handful of folks doing it and doing it well. When I first got in candles, there were even less. But nowadays candle reviewing is all the rage and anyone with a smartphone thinks that they can do..which makes me feel some kinda way. Some are pretty good, most are not.  So I wrote down some helpful points for people who are thinking of being a reviewer or wants to better

BLOGGER: Write in your own voice
It's your blog featuring your thoughts and opinions in your voice. What you write should come across like you having a conversation, not a dissertation, graduation speech or Bar Mitzvah presentation. Yes grammar, punctuation and syntax is important and the points you want to present should be precise and concise but your words shouldn't sound stilted or too polished; your readers might as well be reading an article on Wikipedia. Your posts be should natural and easy and fun too read.

YOUTUBER: Be yourself
Nothing is more entertaining and enjoyable than watching a Youtuber just be themselves in front of the camera. A fake persona could be entertaining for awhile but then it gets old. Same with someone playing a slightly exaggerated version of yourself, it's gets old. As long as you're having fun talkin about candles, people are gonna have listenin to you

INSTAGRAMMER: Get creative with your candle pics
There's nothing more boring than a picture of a lone candle. That's fine if you're posting it on Evilbay or Mercari to say but it's friggin Instagram. The whole point is you posting pictures to get people's attention and like said picture and preferably follow you. Why would anyone do that if your pictures are boring? Wow, you took a pic of a candle of your table or dresser...how original! Play around and have some fun - use props, use backgrounds, take pics outside. If it's a holiday, use your decorations. Got a pet? Put it in you pic. You don't need a fancy camera unless you plan on being a professional blogger, just use your smartphone. There are all kinds of free photo editing and filtering doo-hickeys on your phones so there is no excuse

INSTAGRAMMER: Write something, anything about the candle
I've made it a point to unfollow people who just post candle pics and write nothing about it. I followed (and unfollowed) one lady who was notorious for this; I asked her why and she said that she didn't have time...didn't have time? Really?! You obviously had time to take the pic, edit the pic, and post the pic but not enough to write a little blurb? GURL BYE! Write something - where you bought, when you bought, what does it smell like, how does it make you feel..anything is better than nothing. Also hashtags are your friends, use em!

YOUTUBER: Watch what comes out of your mouth
The only sounds coming out of your mouth is words only. Be mindful of teethsucking and lipsmacking..though a good ghettorific tongue click is acceptable if you can do one properly but only in small doses. Unless you have a cold, keep the throat clearing to a minimum; and even if you do have a cold, drink some tea, swallow some honey, suck on a lozenge, do you whatcha gotta do. And guys don't burp/belch, it's not cute or funny or attractive. And if you do burp/belch on accident and there's no way to edit it ot, SAY EXCUSE ME! If not, there's this big white stank elephant in the room that takes away from your video. You want your subscribers to follow your every word, not be distracted that your nasty impolite ass didn't say excuse me after letting out a throat fart.

BLOGGER: Pictures are worth a thousand words
Yes the whole point of the blog is to speak your mind with words but sometimes you can save yourself so much time and words just posting a pic. That said, take a candid pic of the candle you're reviewing, preferably lit to show it's performance. Don't just steal pics off of the website. Also take pics of any candle issues - tunneling, puny wicks, etc. There's only so much words, your readers can handle at a time and good way to break the monotony is with a pic.

YOUTUBER: DICTION DICTION DICTION
I've seen some videos where I literally couldn't understand a single solitary word coming from the person; they weren't foreign and English weren't their second language, just a regular ol American. What is the point of doing a video and talking about whatever if viewers can barely understand you?!You can NOT get in front of your camera/smartphone and talk regularly like you do with your family and friends; they understand you cuz they're used to you, the strangers out there watching your videos, not so much. And I'm lookin at y'all, my fellow Southerners..watch that drawl y'all. Speak slowly! ENUNCIATE! If you think there's a possibility that you won't be understand or you have a bad case of annoying voice, do a practice run; record a tidbit of your voice and work on any issues. Do a few mouth/jaw exercises to loosen then. If you were a drama kid or a speech and debater backintheday, do a few of the vocal exercises you were taught.

YOUTUBER: The dictionary is your friend
Back when BBW was still writing long monologues for their notes, one fall they kept using the word"autumnal" a lot in several different candles..and a least 5-6 different all mispronounced this word. There's no excuse. If you encounter a word and you don't know either how to pronounce or what it means, LOOK IT UP! Looking and sounding dumb is not cute!

Also if you encounter a fragrance note that you've never heard of, never smelled and/or don't know how to pronounce,LOOK IT UP! Wikipedia that shit!

INSTAGRAMER: Post the damn notes
This annoys me to no friggin end and I've already ranted and raved on IG about this. If you are one of the fortunate few who live near a test store and you want to post newness... awesome, please do! BUT POST THE FRIGGIN NOTES! Just posting a pic of newness is not remotely helpful cuz you're not saying what it smells like. You know people are gonna ask you, so why not post them?!

INSTAGRAMERS/YOUTUBERS: It's not a contest
People break their damn necks to be the first to post newness or test scents...why? It's not a competition and if you think it's a competition, you need serious help. Stop posting in the damn store, just sniff and take pics. It 's easy to get noseblind or discombobulated or overwhelmed while you're in the store. Wait til you get home away from the BBW fumes, the adrenaline rush is over, your brain has calmed and you can make sense. At home, you have no excuse about lack of time or SAs peeking over your shoulder. And if you're about to make a video, take some time to really sniff, do some comparisons and get your thoughts together.

EVERYONE: Do your homework
I have read/heard a few reviewers say rather erroneous things and it grates my nerves. As a reviewer you are an authority figure with more knowledge and expertise than your followers. if you're giving out false info and you're followers know more than you do, what's the point?! One major issue I have is people love to throw around the R word - repackage. Sometimes thing's aren't a repackage but rather a rerelease (a candle with the same name and notes released over and over) or it just happens to be similar or has similar notes. Then when people call them out for being wrong, they either have to backtrack, correct themselves and apologize or they make passive aggressive flippant/sarcastic remarks about being called out. Another issue I have are folks who are relatively new to the candle fandom and​ think that every scent that comes out is new or they have no earthly knowledge of candles prior to the start of their candle obsession. In both cases, there's no excuse - DO YOUR RESEARCH. There are sooo many videos and blog posts (cough cough like mine) with all the info you need. Do sniff comparison. Look up notes on the Internet. Consult with people how have been into candles longer than you. EDUCATE YOURSELF!  

EVERYONE: If you gonna be a reviewer, then REVIEW
Nothing pisses me off more than hearing a reviewer say nothing else about a candle besides "I like this one" or "This is my fav". THAT'S NOT F***ING HELPFUL! No ones gives a flying shit what you like or dislike, what people care about is what the damn candle smells like and what the burn is like. If you're doing cold sniff reviews, say it what it smells like and if you like or dislike, explain why. If you're doing a post-burn review, talk IN DEPTH about the burn performance and the throw strength. People are relying on you and what you say determines if they will buy said candle or not.

Also, I hear soooooooooooo many people on social "I'm not good a describing scents"...which in my opinion is bullshit! Nothing makes me roll my eyes quicker than hearing that. Granted many people are not familiar with certain notes and being able to pick apart a blend and pinpoint notes is a skill that few possess. However if you have a working nose, a functioning brain and a grasp of the English language, you should be able to say, even on a basic level, what a candle smells like. Just say something about it, anything; Id rather you say something than nothing at all. And if you truly are unable to say what you smell, DON'T BE A REVIEWER. A candle reviewer who can't describe scents is like a blind seeing eye dog, cute but useless.

EVERYONE: Engage with your audience
There is nothing worse than a reviewer who thinks themselves too high and mighty to converse with the common rabble that is their followers. And do NOT use the excuse that you're busy. If you have the time to write a blog or post a pic or especially make/edit/post a video, you have time to answer people's comments. And don't just talk to your friends who are following, talk to EVERYONE. You might have people who are new to the candle fandom and have questions; what's wrong with answering them? Granted you may occasionally get a question that's really stupid or is self-explanatory; feel free to ignore those. Or if someone gets irate or you get some trolling, just delete and block. But do try to reply back as often as you can and develop some kind of bond so that they'll keep coming back for more.

EVERYONE: Develop thick skin 
Anytime you put yourself out there, be prepared for haters. That's just life. And the world of candle reviewing is full of em. Unless you're a bitch, most people are gonna support you, have your back and give your all kinds of positive reinforcement. However, a run-in with an asshole is inevitable. You'll have knowitalls disagreeing with you, people who know less than you wanting to critique, people jealous of your popularity, folks who ask incredibly stupid questions, the follow for follow hoes who get salty when you don't follow them,  and of course there are trolls who have nothing better to do than to right nasty comments and goad you into a comment battle. Don't let these bitches get to you; haters gon hate so keep doing you! And the block button will be your best friend, use it well and often

EVERYONE: Don't take yourself so seriously
I've seen some reviewers' inflated ego get in the way and their arrogance increase with their likes and views and follows. They get a little too full of themselves - they think their reviews are holy gospel edicts coming from on high, they focus more on getting more views and follows than actually reviewing and look down on their followers/subscribers treating them quite nastily and confuse their "popularity" for "celebrity". If you aren't getting paid for your antics and/or you don't work or have some kind of working relation with a candle company, I'm gonna need you to slow your roll and calm it the eff down! And even if you are getting paid or not and even if you have several followers or not...YOU'RE TALKING ABOUT CANDLES!!! First world problems like a mofo! You're not curing cancer or AIDS; get off of your high horse and treat this like the hobby it was intended to be!


NEWNESS UPDATE: Le French Candles...Oh la la

So mentioned in my last post about the random candle that popped on Ebay and how it'll be sold along with the rest of the French themed candles but I didn't know if there would more candles are just that one..well there are indeed more...


St Tropez Shore - Seasalted Bergamot, Sun Lilies, Cote D'Azur Coconut (new scent)

Crème Caramel - Buttery Caramel, Powdered Sugar, Vanilla (I heard this is a repackage of Pumpkin Caramel Pumpkin Latte..dafuq?!)

White Jasmine - White Jasmine Buds, Orange Blossom, Mimosa (this may be new but I wonder if this is Slatkin's WB era scent Golden Mimosa)

Returning scents include Endless Weekend and Champagne Toast (yep CT in the spring, I said this would happen one day)

Bowties & Bourbon is supposed to be making an appearance in wf bulb but no word if there will be a candle as well. I dunno what that scent has to do with France but whatevs, c'est la vie



And just in case you forgot and don't know about the main French themed candles, they are...

Merci Paris - Creamy Vanilla, Rich Blackcurrant, Soft Jasmine (new scent, everyone says has a feminine bodycare Victoria Secret vibe to it)

Paris Cafe - Rich Roasted Coffee, Sugared Brioche, Vanilla Creme (new scent, not Espresso Bar or Cafe au Lait from the Slatkin days)

Blushing Pink Rose Petals - Soft Rose Petals, White Cedarwood, Luxe Sandalwood (repackage of Winter Rose)

White Peach - Luscious White Peach, French Vanilla, Dewy Ivy (new scent and it seems is going wide)

Returning scents include French Lavender and Citron Cedarwood

I'm pretty sure the next floorset is next week (don't quote me on that as it's subject to change) so we should be seeing all of these in stores fairly soon.
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