I don't know what exactly is going with BBW these past couple months. I dunno if the marketing execs are doing shots of bongwater in betweens Breaking Bad meth during lunch..or clueless interns have taken over the marketing dept a la "Lord of the Flies"... or they're taking a page from "The Producers" and are purposely coming out with scents and collections so bizarre and nonsensical that folks wont buy and they can go bankrupt,,or maybe theyve heard whispers in the wind of future competition and have folded in the towel. Whatever the reason is, one thing rings true - BBW no longer cares!
Just when you thought this spring could not possibly get anymore worse, BBW says "hold my beer"
Case in point, coming soon to the BBW...the "personalized" collection
So they are candles with simple "personalized" greetings on the label, some have metallic labels with Arial font (what is the obsession with basic Microsoft word fonts lately) while others have a blackboard appearance with the greeting written in cursive. The idea is hat you can give these personalized candles as gifts to friends or coworkers or relatives (ie mothers) like a card or something personalized to put in a gift bag or basket. In theory, this is a cute idea but, as is always the case with BBW, the execution leaves a lot to be desired. But the packaging is not the problem, its the bizarre choices of scents. And of course you already know they're ALL repackages..repackages of scents that are already in stores or will be in stores soon/still testing
Happily Ever After - Watery White Petals, Refreshing Bergamot, Cedarwood (this one is throwing me for a loop...Bergamot Waters maybe? Orange Blosoom &Driftwood/Coastal Oak & Seasalt)
XOXO - Fresh Mandarin, Cool Waters, Lavender Woods (same exact notes as the test summer scent Seaside Mist)
Dream Big - Vanilla Musk, Orchids, Toasted Coconut (can you say Tiki Beach!)
I Love You - Cactus Flower Petal, Sun-Kissed Coconut, Fresh Sparkling Lemon (straightup Cactus Blossom)
Thank You - Coastal breezes, Citrus Sea Spray, Island Flowers, Sundrenched Wood (Blue Ocean Waves all the way)
Hello Sunshine - Sorrento Lemons, Cane Sugar, Lemon Zest (Limoncello, yawn)
Congrats! - Succulent White Peach, Sparkling Prosecco, Sweet Orange (yay, Peach Bellini...again..for the umpteenth time)
And now, for the most bizarre, random, face-palm-iest, head-scratch-iest, wtf-est one of them all. So we have a candle for Mother's day, which BBW has not had the best track record. First we had Sparkling Icicles (cuz what mother doesn't want cologne) then Tokyo Petals (Mama-san Day in Japan) and then First Bloom (ok, that's not so bad). This year's Mother's day candle...SMH that's all I can
❤ MOM - Southern Pecans, Sparkling Cinnamon Sugar, Warm Caramel (yes indeed yall, this lil ol candle is a repackage of Pumpkin Pecan Waffles/Pecan Praline Cobbler/Candied Pecans because apparently everyone's mom is Paula Deen)
This would've been a perfect occasion to bring back Pink Petal Teacakes as everyone is still begging for it's return and has been a rumored Mother's day candle candidate since it's debut. But nope, yall with Pecan Praline Cobbler. I can't with yall BBW.