RANT OF THE DAY: BBW's Lack of Christmas themed candles
So recently I was perusing thru a fairly new candle blog called Candle Corner and there was a post that really caught my attention. The blogger, Elizabeth, was talking about how BBW doesn't have nearly as many Christmas themed candles compared to its rival, Yankee Candle.
http://thecandlecorner.wordpress.com/2013/11/17/holiday-season-2013-bath-and-body-works-candles-vs-yankee-candle/
I gotta say Elizabeth is on to something. YC does indeed have a shitload of Christmas-y candles. Every thing you can think of about the holidays, there's a candle for it. I mean for chrissakes, there's a candle for every thing that Julie Andrews sings about in "My Favorite Things"!
My bf and I went to Bed, Bath and Beyond a couple of weeks ago and we sniffed a lot of the seasonal YC candles there; they have some pretty amazing scents! Compared to those, I gotta say that BBW is severely lacking!
This year's winter release (in my humble opinion) was incredibly disappointing; just a lot of odd random choices all around the board. Good Natured Christmas...Vanilla Firewood...Vanilla Cedarwood...Winter Fig...while I applaud BBW for finally doing some experimenting with scents, none of those were very Christmas-y or winter-y for that matter. And BBW had test scents that seemed to go the more traditional route (Autumn Snow, Frosted Pine, Apple Garland, Winter Wreath) but they never saw the light of the day. No Snowed In, no Frosted Gingerbread, no Merry Mistletoe/Winter Wreath...just very perplexing and head-scratch inducing. Moreover, this year compared to the past, BBW went very mainstream and safe with its scents and put all of their efforts into drawing in the bakery/sweetey/gourmand lovers...Spiced Wreath, Snow Day, Buttercream Mint, Red Velvet Cupcake, Cinnamon Caramel Swirl..once again, not very Christmas-y. Honestly, with the exception of Mint Chocolate, Twisted Peppermint and Merry Cookie, none of the candles in the Home Traditions line makes me think of the holidays. I think the problem is BBW is getting more and more lazy; they think of scents for the winter season as a whole as well as scents that'll get the bakery/sweetey/gourmand lovers on board but, unlike Yankee, they don't focus on Christmastime which I like to imagine is the time people burn candles the most during winter.
Now this wasn't always the case. In the past, BBW had a wide array of scents that were truly perfect for the holidays...Sleigh Ride, Winter Garland, Holly Wreath, Merry Mistletoe, Eggnog Cheer, Candied Sugar Plum, Holiday Gumdrop...all disappeared to make way for less traditional more mainstream scents.
There are a few scents now, both old and new, that do indeed conjure up images of Christmas...
Tis the Season (BBW's most Christmasy candle ever), Holiday (decorations from the attic), Snow Day (candy canes of a spruce tree), Winter (pine trees and holiday pomanders), Chestnut&Clove (chestnuts roasting on a open fire) , Fireside (a burning Yule log), Fresh Balsam/Everygreen (a Christmas tree)...and that's about it!
Now compare that to this year's release of Yankee Candles...
Balsam and Cedar, Balsam Forest, Celebrate Christmas, Cherries on Snow, Christmas Cookies, Christmas Eve, Christmas Wreath, Cranberry Peppermint, Festival of Lights, Gingerbread, Holiday Bayberry, Holiday Garland, Holiday Home Sweet Home, Holiday Sage, Hollyberry, Home for the Holiday, Hot Buttered Rum, Jack Frost, Magical Frosted Forest, Merry Christmas, Merry Marshmallow, Mistletoe, Nostalgic Snow, North Pole, Peppermint Bark, Red Berry and Cedar, Red Velvet, Santa’s Candy Castle, Season of Peace, Snowflake Cookie, Sparkling Angel, Sparkling Snow, Sugared Apple, Sugared Plum, Sugary Sweet Snowfall, Vintage Berries, White Christmas,
Winter Berries...
cue the "waaahn-waaahn-WAAAAAAHHN" sound effect
BBW...real talk...I understand you want to play it safe and keep your sweetey/bakery/gourmand lovers happy but you're also alienating your other die hard fans. Bring back some your classic holiday scents; update them and give em a more polished look. I promise you that fans like myself will go nuts! Believe it or not, ot all of your consumers want their domicile to smell like cupcakes 24/7! Give us some more pine/winter wood scents, more minty scents, some eggnog, some hot cocoa, some gingerbread, some sugar plums..scents that scream at the top its lungs "IT'S CHRISTMAS TIME!!!"
If BBW continues this route of producing sugary sweet untraditional mainstream scents for the holiday season, I might to get my Christmas scent fix from Amazon or Evil-bay
For you diehard scent fans as well as the newbies...here's an interesting vid from Karen aka Scentmyway about winter scents that came out back in 2011, the end of an era...
http://www.youtube.com/watch?v=aoxLGC1yP0Y
http://thecandlecorner.wordpress.com/2013/11/17/holiday-season-2013-bath-and-body-works-candles-vs-yankee-candle/
I gotta say Elizabeth is on to something. YC does indeed have a shitload of Christmas-y candles. Every thing you can think of about the holidays, there's a candle for it. I mean for chrissakes, there's a candle for every thing that Julie Andrews sings about in "My Favorite Things"!
My bf and I went to Bed, Bath and Beyond a couple of weeks ago and we sniffed a lot of the seasonal YC candles there; they have some pretty amazing scents! Compared to those, I gotta say that BBW is severely lacking!
This year's winter release (in my humble opinion) was incredibly disappointing; just a lot of odd random choices all around the board. Good Natured Christmas...Vanilla Firewood...Vanilla Cedarwood...Winter Fig...while I applaud BBW for finally doing some experimenting with scents, none of those were very Christmas-y or winter-y for that matter. And BBW had test scents that seemed to go the more traditional route (Autumn Snow, Frosted Pine, Apple Garland, Winter Wreath) but they never saw the light of the day. No Snowed In, no Frosted Gingerbread, no Merry Mistletoe/Winter Wreath...just very perplexing and head-scratch inducing. Moreover, this year compared to the past, BBW went very mainstream and safe with its scents and put all of their efforts into drawing in the bakery/sweetey/gourmand lovers...Spiced Wreath, Snow Day, Buttercream Mint, Red Velvet Cupcake, Cinnamon Caramel Swirl..once again, not very Christmas-y. Honestly, with the exception of Mint Chocolate, Twisted Peppermint and Merry Cookie, none of the candles in the Home Traditions line makes me think of the holidays. I think the problem is BBW is getting more and more lazy; they think of scents for the winter season as a whole as well as scents that'll get the bakery/sweetey/gourmand lovers on board but, unlike Yankee, they don't focus on Christmastime which I like to imagine is the time people burn candles the most during winter.
Now this wasn't always the case. In the past, BBW had a wide array of scents that were truly perfect for the holidays...Sleigh Ride, Winter Garland, Holly Wreath, Merry Mistletoe, Eggnog Cheer, Candied Sugar Plum, Holiday Gumdrop...all disappeared to make way for less traditional more mainstream scents.
There are a few scents now, both old and new, that do indeed conjure up images of Christmas...
Tis the Season (BBW's most Christmasy candle ever), Holiday (decorations from the attic), Snow Day (candy canes of a spruce tree), Winter (pine trees and holiday pomanders), Chestnut&Clove (chestnuts roasting on a open fire) , Fireside (a burning Yule log), Fresh Balsam/Everygreen (a Christmas tree)...and that's about it!
Now compare that to this year's release of Yankee Candles...
Balsam and Cedar, Balsam Forest, Celebrate Christmas, Cherries on Snow, Christmas Cookies, Christmas Eve, Christmas Wreath, Cranberry Peppermint, Festival of Lights, Gingerbread, Holiday Bayberry, Holiday Garland, Holiday Home Sweet Home, Holiday Sage, Hollyberry, Home for the Holiday, Hot Buttered Rum, Jack Frost, Magical Frosted Forest, Merry Christmas, Merry Marshmallow, Mistletoe, Nostalgic Snow, North Pole, Peppermint Bark, Red Berry and Cedar, Red Velvet, Santa’s Candy Castle, Season of Peace, Snowflake Cookie, Sparkling Angel, Sparkling Snow, Sugared Apple, Sugared Plum, Sugary Sweet Snowfall, Vintage Berries, White Christmas,
Winter Berries...
cue the "waaahn-waaahn-WAAAAAAHHN" sound effect
BBW...real talk...I understand you want to play it safe and keep your sweetey/bakery/gourmand lovers happy but you're also alienating your other die hard fans. Bring back some your classic holiday scents; update them and give em a more polished look. I promise you that fans like myself will go nuts! Believe it or not, ot all of your consumers want their domicile to smell like cupcakes 24/7! Give us some more pine/winter wood scents, more minty scents, some eggnog, some hot cocoa, some gingerbread, some sugar plums..scents that scream at the top its lungs "IT'S CHRISTMAS TIME!!!"
If BBW continues this route of producing sugary sweet untraditional mainstream scents for the holiday season, I might to get my Christmas scent fix from Amazon or Evil-bay
For you diehard scent fans as well as the newbies...here's an interesting vid from Karen aka Scentmyway about winter scents that came out back in 2011, the end of an era...
http://www.youtube.com/watch?v=aoxLGC1yP0Y
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